The lash Blog
Journey with us as we expand our business. We will share Tips & Tricks with Lash Extensions,plus how to run your own business. Check back every week for new info!
3 Tips to Discover Your Lash Brand
Are you finding different templates/pictures on Pinterest or Canva to use for your social media?
Each time you create a quote for social media…
Show your weekly openings for appointments on your stories…
Do you use a different and random background?
I used to do this too. Then, I would look at other high end companies and think “wow that’s so pretty! I’m going to try something like that next time.” I would, but later I would look at my feed and realize I’m NOT showing up the way I want my brand to look.
If you are confused in your branding and not showing up in the way you would like to show case the amazing business you have built to reach the clients you need, then the online course I’m currently creating is for you! (Stay Tuned 😘)
How can I create a brand that my audience connects with?
Do you have paperwork?
I have been shocked at the amount of lash artists who don’t have paperwork. I love going to different lash artists to get to know others, and learn about their lash journey.
As lash artists we are creators, and sometimes the business side gets neglected. If you’re like most artists, our minds don’t think/know how to run the business and why paperwork is necessary.
Paperwork is necessary.
Having paperwork for your clients gets you started on the right foot and headed in the right direction for an amazing client to Artist relationship.
Paperwork does a few things for you:
Shows you as an expert.
Shows you care about the client.
Avoids unnecessary allergic reactions.
Eliminates client retention issues.
Allows the artist to understand underlying issues.
Allows the artist to know the clients previous lash artist issues.
Allows the artist to create the desired style.
Covers the artists butt if there is a legal issue.
You’re either making money or loosing money. Do you know which side you are on today?
Let’s know our numbers so we can be on the winning side, of making money! Money is energy. When we know our numbers (money), we know how to make more of it and keep it or how to use it the best, for us.
Look at your bank statements and/or how you track your income and expenses. I like to use Quickbooks for my taxes and it also helps me see my monthly subscriptions, my consistent expenses and income.
Hi 👋 this is me working on the back end of my business while I balancing mom life.
Now to figure out your numbers and knowing how to price your services, I recommend my friend, Jazmine’s downloadable guide on figuring out your pricing. This is a great guide to knowing your numbers and figuring out how to get the best income for all your services. Instead of looking to see what other lash artists are priced at, do this guide. 👇🏼
When you are pricing your lash services or salon services, you will also want to consider HOW the service is priced… for example: pricing each service based on time, or pricing your services based on the number of weeks a client has last seen you, etc. I go more into detail in this blog post: How to Price Your Lash Services.
Let’s set your lash business up for success! Make sure your business is legal and ready to run smoothly by implementing the information below.
1. Set up a business name and register it with your state. You can set up your business as a sole proprietor, Limited Liability Company (LLC) and Corporation. Need help with these steps check out Legal Zoom. You will then get a State Tax Number or EIN, this is like your social security number for your business. Then when you have your state ID number or EIN take it to open a bank account.
2. Open a Bank Account specifically for your business. I highly recommend to open 3 accounts. One for the income of your business. The second for putting money aside that you think you’ll use for paying taxes. The third account would be you your savings to use to continue to build the business. It’s extremely important to keep your business and personal finances separate, especially when it comes time to sort taxes.
3. Policy’s. Did you get paperwork and policy information in your lash training? In the Ida Jane Training, Morgan gives you her policies and paperwork to set you up for success. Before you ever take a client or model you need to have policies, boundaries and paperwork set. Understand the policies you have in place for accepting payment, form of communication, medical forms, cancellations, Covid, photo releases, etc.
Let’s get your lash business legal and ready to rake in the dough. Do you have your pricing structure set up and understand how much to charge?
Did you know the difference between a certificate and license?
That's right! I said it... these three areas are slowly pushing your lash clients away from you.
Are you doing these?
As you read over these, evaluate your lash business on a scale of 0-5; 5 being amazing, 0 means it's not happening/existent.
I call this- The Triple Threat to Not Keeping Clients!
“Nobody has ever done that for me before” she said.
“Done what?” I asked confused.
My new client responded by saying “I have been to 5 different lash artists. None of the other lash artists have done half the work you have done. You went over paperwork with me. You taught me more about lashes and the reasons for things. Sometimes a lash artist will ask what style I’m wanting or they just get started. And just now, in the middle of the appointment you asked how I was doing… and if I were cold. I’ve never had a lash artist care so much.”
I was really taken back. I was so appreciative of all the kind things she said and her realizing all the small things I put in place to make the experience best for my client.
Do you know what touch points are?
Have you ever hired someone and you were bummed or annoyed with the work that was done?
If you are like me, then you question yourself, you probably even question the “expert” you hired for the job even more… do they actually know what they are doing? Or did they just YouTube how to do that?
This is when you loose trust and creditably with them. And you now know you will never refer them to anyone or have them for a job again. It also makes it hard to want to pay them the full price because you weren’t stoked about the job done.
It’s probably because they didn’t meet your expectations.
But has the opposite effect ever happened for you?
Have you gone somewhere and you were blown away with how great it was…
This was because it exceed your expectations. Right?
Content to post when you are a lash artist-Tips
Do you share it on your Instagram story or just on Tik Tok? It can be confusing knowing what to share and what not to share on your social media for your lash account. Heck !… it can be challenging knowing what to post…
Do you know what to post?
What caption to put with it??
Morgan McGrath, Owner and Founder of Ida Jane. Ida Jane’s goal is to inspire eyelash artists and make lash life fun! We are lash ARTISTS who educate and make the lash world a better place!