The lash Blog
Journey with us as we expand our business. We will share Tips & Tricks with Lash Extensions,plus how to run your own business. Check back every week for new info!
How do you work on your business not just in your business?
I remember many years ago, a man at church was talking about- how running your own business is hard. I ignorantly thought... It's not that hard. At the time, I was a full time lash artist, out of my college apartment in Alaska. All I did was: see clients, do their lashes(these were my beginning days, so I'm not even going to say they were done amazing. I needed more education), created relationships, and made great money. I was ignorantly bliss...
The saying goes "you quit your 9 to 5 to work 24/7, as an entrepreneur". Its true. I literally told myself the other night, I have a bed time of 9:30pm now. The next morning, I got up at 4;30am to start working on a blog... That same night, I stayed up till 11:30pm, frustrated at my computer, finally throwing in the towel. Dang it! I didn't stick to my bedtime.
Business is hard, especially when you are pushing yourself/business, trying to grow or when you are needing to hire someone. There are so many elements to running a business. It can be even harder when you are a one woman show. Recently, I decided to hire things out, when I don't need to do them myself, for the business to succeed.
I hired an Email Marketer!
Yay!!! I took a leap of faith on someone to help me create something even bigger.
Before I decided to hire, I have been the one who created my website. I also tried to start an email system, run my instagram, create Online Training Videos, run my amazon business, create a product line.... blah blah blah. I know you get it. The list goes on, not to mention the things I do for my family and church life, etc. My to do list and goals for the business is forever long and often times, I forget who wrote an amazing review that I need to highlight, or the product I need to edit the packaging for, or that an automated email gets sent out, when I post a new blog. I bet you have a huge to do list too! If this is the case, then you need to listen to Sheila.
If you don't already listen/follow Sheila Bella, I recommend that you do. I had listen to her talk about how she manages everything on a system. This system allowed her to share all of her on going projects, her to do lists and delegate them with her team members.
So, today I started on a system for business growth and helping me stay organized. The App I just downloaded is called Asana. I will have to come back to leave a full review on the app and if it's helping. My goal moving forward is to write all of my to-do list in the app, to help me move the needle on my business. In return, I hope this will help me stay focused and not let things fall through the cracks, because I forgot.
I am a business woman, not "just a lash artist" afterall. I can do this!
You can too! Here's to hiring when we need help or pivoting, so we can move the needle to do better!
Morgan McGrath, Owner and Founder of Ida Jane. Ida Jane’s goal is to inspire eyelash artists and make lash life fun! We are lash ARTISTS who educate and make the lash world a better place!